33 Words to tempt your customers

Say the wrong thing or send the wrong message to your customers and they won’t come back.

The language you use influences emotion and persuades action.

But did you know that certain words and phrases are time-tested to boost responses and conversion rates almost across the board.

Of course, different motivating words and phrases, work better in different situations and it’s up to you to figure out which works best for your business.

So want to know the right words to use to get customers through the door?

We have a complete list for you, to make your life easier when it comes to the next marketing campaign.

 

Incentive words

 

incentives customers

 

A little incentive can tip the scale in between a sale. Customers love a good bargain, so if you’re hosting a sale or a promotion these words and phrases are the best to go for:

  1. Free – Who doesn’t love a freebie.
  2. Buy one, get one X – Customers can see the money value and you can choose whether it’s half price or free.
  3. Complimentary – Instantly tells customers it won’t hurt their wallet i.e. another word for FREEBIE.
  4. On the house – Shows customers you’re doing something for them i.e. FREEBIE.
  5. Off (as in 20% off) – A specific deal is a great incentive for customers to act.
  6. New – Everyone wants the latest, greatest thing. Look at the iPhone 7!
  7. Best sellers – Provides social proof that others like your products.
  8. Starting at…(provide a £) – Specific prices help customers make a purchase decision.
  9. Bargain – Who doesn’t love a deal?
  10. Deal – Another word for bargain.
  11. Offer – Think bargain or deal.

 

Trust-based words

 

trust customers

 

Words that provide a sense of trust or leadership are also great to use:

  1. Safe – Tells customers the product is tested.
  2. Effective – Provides reassurance.
  3. Mum-approved (or approval of a certain group) – Provides social proof.
  4. Authentic – Customers wants the original products and experiences.
  5. Verified – Tell customers who verified the product to provide reassurance.
  6. Results – Customers want products that provide excellent results.
  7. No obligation – Convinces customers to try something new without hesitation.
  8. Thank you – Shows customers you appreciate them.

 

Urgent words

 

retain customers

 

It’s important that your marketing materials compel customers to act. To do so, try these urgent, or time-sensitive words and phrases:

  1. Act – A popular, yet effective word, to encourage customers to follow through.
  2. Today – Puts a customer in the present-day mindset.
  3. Now – Makes a deal seem fleeting.
  4. Fast – Good descriptive word for sales or promotions.
  5. Instant – Makes a sale or coupon redemption sound seamless.
  6. Book now before … – Tells customers this event has sold out in the past.
  7. Limited-time – Tells customers this is a rare deal.
  8. Last chance – Tells customers this deal won’t be around again.
  9. Flash sale – Flash sales are synonymous with deals that only last for a few hours.
  10. Deal ends today – If customers are interested, they’ll have to act with this deadline.

 

Helpful words

 

coffee shop loyalty

 

Your customers are always looking for helpful advice. Here are a few words that show your audience that you’re here to provide support:

  1. How-to – Tells customers they’ll get specific instructions to do something.
  2. Tips – Provides customers with a new way to complete a task.
  3. Timesaving – Everyone wants to save time, right?
  4. Hassle-free – Yes, please. No one wants a time-consuming deal.

 

Final Thoughts…

 

Do you know what words resonate with your customers?

The best way to do this is to try it out in your next marketing campaign and see what words give you the best response!

Want to know what words not to use? Head over to the next blog post here!

Want to know how Swipii can help you to create email marketing campaigns to keep your customers coming back? Click here now!

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