Swipii’s 5 Best Email Marketing Campaigns of 2017

It’s estimated that in 2017, the total number of business and consumer emails sent and received per day will reach 269 billion. Yep, that’s PER DAY.

Every email you send to customers is fighting against dozens of other promotional emails for their attention.

Here at Swipii we send thousands of marketing emails every day on behalf of our merchants, which gives us unique access to performance data and insights. We get to see firsthand what types of campaigns and offers work in each sector, indicating what techniques drive customers back to businesses more often.

So we like to think we know a thing or two about successful email marketing campaigns.

And because of this, we thought it would be interesting to share with you five of our best marketing campaigns from 2017.

Enjoy…

 

H3 Performance

 

New Customer Offer – 4 Week Warrior Challenge

 

H3 Performance Best Email Campaign 2017

 

 

 

 

 

 

 

 

Emails Sent: 199

Email Open Rate: 49%

Redemption Rate: 40%

 

 

 

Revenue Generated from this email: £1950

 

 

Teds Barbers

 

Customer Referral Email – 20% Off When You Refer A Friend

 

Teds Barber Customer Referral Email With Swipii

 

 

 

 

Emails Sent: 157

Email Open Rate: 32%

Redemption Rate: 66%

 

 

 

Revenue Generated from this email: £528 minimum between new and existing customers.

 

Hummus Bros

 

Increase Visits – Free Upgrade on Hummus Bowls

 

Hummus Bros Swipii Customer Best Email Campaign

 

 

 

 

 

 

 

Emails Sent: 2866

Email Open Rate: 30%

Redemption Rate: 28%

 

 

 

Revenue Generated from this email: £1,175

 

 

 

The Chop Shop Barbershop

 

Increase Revenue – €50 Gift Vouchers for Only €40

 

Chop Shop Swipii Email Example

 

 

 

 

 

Emails Sent: 509

Email Open Rate: 27%

Redemption Rate: 15%

 

 

 

Revenue Generated from this email: €840

 

 

A Sense of Beauty

 

Increase Revenue – Up to 25% Off Block Bookings

 

 

 

 

 

 

Emails Sent: 409

Email Open Rate: 33%

Redemption Rate: 14

 

 

 

Revenue Generated from this email: £2800

 

These 5 campaigns have helped each of these businesses to achieve an excellent ROI whilst generating more than enough revenue to cover the cost of Swipii for 1 year…and all from just one email campaign!

Swipii will continue to work to with each of these, and the thousands of other businesses, who use Swipii to increase their revenue and improve customer retention through the use of data collection, analysis and smart marketing. 

If you want to learn more about Swipii and see if it is a good fit for your business, click here to chat with us online now!