Swipii Customer Testimonial Fish Bone

Meet the Merchant: Fish Bone

Fish Bone is a well-known traditional Fish and Chips restaurant and takeaway, in the Fitzrovia district of London.


Not your ordinary local “chippy”


What makes Fish Bone unique – apart from their secret recipe for cooking their fish – is that their fish is delivered fresh every day and whilst they like to keep it traditional, they also like to try using different fish and variations that you wouldn’t normally come across in your ordinary “chippy”.

fish bone

Being only a 10-minute walk from some of London’s main attractions, Fish Bone has a great mix of characters coming in on a daily basis. From offices workers, students, tourists to the residents of Fitzrovia.


Well-known and liked…


Fish Bone has been the local chip shop in the area for about 30 years or so, Time Out London did a write-up calling it the “Best Fish and Chips in London”.



Even celebrity Jay Kay (Jamiroquai,) was quoted in The Evening Standard as saying that Fish Bone was in his “secret address book”!

Fish Bone was also voted by the public to have “The Best Chippy Chips in London” in 2012 and 2013.


Wanted to reward their customers…


But despite all their success Fish Bone was looking for a customer loyalty programme to retain and reward their customers.

Swipii provides the power of a big brand customer loyalty platform which is accessible to independent businesses, which in turn enables them to track their customer visit rates, email marketing campaigns and much more, from their own personal dashboard.

Fish Bone deal

Since installing Swipii, Fish Bone has had a lot of positive feedback from customers who love being rewarded for their custom every time they visit and enjoy receiving the offers that Fish Bone creates, with the help of her Account Manager Michael, straight to their inbox.  

Fish Bone has continued to go from strength to strength and in 2015/2016, Fish Bone was awarded a TripAdvisor Certificate of Excellence.

Fish Bone see’s some challenges ahead for their business, with the uncertainty that Brexit will bring, they have high hopes for the future with the ability to generate extra revenue on a monthly basis through Swipii as well as starting a Fish Bone delivery service for the local offices in the Fitzrovia district.


Give it a go!

So when you’re next in the Fitzrovia district why don’t you pop in, say “Hi”, and grab your very own Swipii card at Fish Bone.

Work your way up their rewards ladder to a free fish and chips supper!

What could be better than that?


The power of Swipii


If you’re an independent retailer who is to either looking to grow your business, collect your customer’s data or simply wants to retain your customers and turn new customers into loyal repeat customer, then Swipii can help!

To request a call back for more information, click here!