The unprecedented events of 2020 have fundamentally changed the needs and demands of consumers. Existing trends have accelerated and priorities have shifted voluntarily and involuntarily.
We evaluate trends and research to look into why these changes have occurred and predict priorities for businesses to focus on.
Next year, we anticipate that consumers will enjoy steering away from online consumption for real life experiences. Demand for transparency from businesses will increase continuing the shift to support local plus a greater focus on value for consumers.
Download the Swipii 2020 Consumer Trends Report to read more.