(July 14th, 2020)
Glasgow-based Swipii has recently launched a new referral program to encourage users to shop locally. Those using the Swipii app will now have the opportunity to earn £5 bonus cashback for every friend they refer. When their friend shops in a participating local business for the first time, they’ll also earn the bonus cashback. As the city begins to open up, Swipii wants to motivate shoppers to continue investing in their local economy by incentivising them to support local. Swipii aims to be the simplest way for consumers to earn cashback as they shop. Once someone has securely linked their bank payment card to the app, they automatically earn cashback every time they pay with that card in a participating retailer. The app encourages the community to shop locally, rewarding them with cashback incentives on every purchase.
For local businesses, Swipii provides them with a simple and automated marketing tool which promises to grow their audience and increase their revenue. All a business needs to do when they sign up is to set a cashback amount to offer – there is no hardware integration required or staff training. Cashback amounts can be varied to attract repeat visitors or to encourage more footfall at low peak times, backed up with automated marketing using Swipii’s platform.
In March 2020, Swipii received £1 million investment by Scottish private equity company Par Equity, which is an existing investor in the business. Although business across the UK has been heavily impacted by the effects of Covid-19, Swipii has used the time to double-down on product development, introducing new features like referrals to benefit both local businesses and shoppers. With proven value for businesses and shoppers alike, Swipii is now ready to take the product to new towns and cities.
With a team of 21 in the Glasgow City Centre office, Swipii is now focussed on growth. The new referral feature is just one part of a plan to add to the thousands of shoppers already using the free cashback app. The team is aiming to bring more local businesses onto the app this year, bringing big business technology to SMEs in Glasgow and Edinburgh.
“I am so proud of the team’s achievement over the lockdown period and could not imagine a different team to work amongst. Referrals are just the beginning of an exciting growth journey now that the value propositions are clear. If you are a shopper, Swipii will get you free money - and if you’re a business, we’ll increase your revenue automatically whilst being x10 easier to use for shoppers and businesses alike.”