Across the industry, there are various marketing terms that are said to be the silver bullet to increase sales. The language you use influences emotion and persuades action. Unfortunately there is no one winning approach that will fix all. The approach to finding the right terms for your activity and business takes patience and testing. We've rounded up a variety of marketing terms across different intent to help with inspiration to get you started.
A little incentive can tip the scale in between a sale. Customers love a good bargain so much so that a recent survey noted 80% of customers purchased with a brand for the first time after they learned of a discount, so if you’re hosting a sale or a promotion these marketing terms and phrases are the best to go for:
More than ever, consumers are seeking social proofed goods or services prior to making a purchases. Marketing terms that provide a sense of trust or leadership are great to use to help convert informed customers who want to make sure they're investing their money wisely:
It’s important that your marketing terms and materials compel customers to act. When consumers are faced with a level of urgency or time limit to act, they're more likely to prioritise something unimportant over something important and as a result it's a great tactic to help convert. Try these urgent, or time-sensitive words and phrases (but don't overuse, or it'll defeat the purpose of its intent):
It's not always about the hard sell, customers experience a journey when it comes to interacting with a brand and it's important you solve different problems for them at different times as they go through this journey. Your customers are always looking for helpful advice. Here are a few words that show your audience that you’re here to provide support and don't just care about the sale:
Do you know what words resonate with your customers? The best way to do this is to try it out in your next marketing campaign and see what words give you the best response. Test and learn as you go, and remember, don't try and test too much at once, make small variations to your marketing so you are clear on what works for your business.
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